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#ShortTake: AI Is Changing Search, POSSIBLE 2025 Kicks Off, and Smarter Tools to Try

Published April 28, 2025 by Jeff Barrett

Is this the end of search as we know it?

ChatGPT + Shopify could be big, really big. It’s rare that we moments in which entire habits could be disrupted but if a simple prompt can find everything you’re looking for (tailored to your needs and preferences) and more importantly you’ll be able to make a purchase in one click – well then that has the potential to complete change how people interact with online shopping and will have a downstream effect on how we all market and optimize for a new consumer habit. 

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We’re at POSSIBLE

We recently talked to Christian Muche ahead of the growing conference that starts today. Watch the clip here.

Podcast  34 Social (1)

We’ll be sharing our takeaways from Miami. In the meantime, catch this preview by Ad Age.

Easy Time-Savers Your Competition Are Already Using

Unless you enjoy spending hours creating slide decks, you may want to check out tools like Gamma that let you create an entire presentation with one prompt. A good prompt in the link but dabble with it and you’ll find the exact system that works for you. 

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