The Tech Intimacy Scale
In a recent episode of The AI Download with Shira Lazar, futurist Cathy Hackl introduced the "Tech Intimacy Scale," a framework assessing how technology influences human connection. The scale ranges from tech that fosters closeness to that which may lead to isolation. Hackl emphasizes the importance of using AI to enhance human relationships rather than replace them, highlighting emotional intelligence and empathy as essential skills in the digital era.
SixDegrees.Org and Advertising Week Launch 'Purpose, Produced'
Kevin Bacon's SixDegrees.Org has partnered with Advertising Week to launch "Purpose, Produced," an initiative offering nonprofits full-scale advertising campaigns, including creative, strategy, and media support. This collaboration aims to amplify mission-driven organizations by leveraging storytelling and advertising expertise.
Tariffs Threaten $10B Cut in U.S. Social Ad Spend
Recent analyses indicate that ongoing tariff tensions, particularly with China, could reduce U.S. social media advertising spend by up to $10 billion in 2025. This potential 10% decline is attributed to decreased spending from major advertisers affected by increased import costs and supply chain disruptions. Advertisers are closely monitoring the situation, with some considering reallocating budgets to more resilient channels like search and connected TV.
LinkedIn Expands Creator Economy Presence with New Video Shows
LinkedIn is enhancing its role in the creator economy by launching five new original video series featuring prominent business creators like Steven Bartlett and Rebecca Minkoff. This move supports the platform's growing focus on video content, which has seen a 36% year-over-year increase in viewership, and offers creators monetization opportunities through pre-roll ads.
DOJ Seeks Breakup of Google's Digital Advertising Business
The U.S. Department of Justice is pushing to dismantle Google's dominance in the digital advertising market by compelling its parent company, Alphabet Inc., to divest parts of its advertising business. Specifically, the DOJ aims to force the sale of Google's ad exchange and publisher ad server businesses, citing antitrust concerns. A federal trial is scheduled for September 22, 2025.
