The Olympics are known for bringing the world together, but that also means bringing together hundreds of different languages, nationalities, and abilities. To create moments of personal connection, Coca-Cola and Snapchat wanted to reimagine a familiar gathering place that transcended language, ability, and sparked magic between strangers. So, we designed the world’s first AR Vending Machine, launched inside the Athletes’ Village and at Coca-Cola’s International Food Fest.
Idea
At the core of this project was a commitment to inclusivity, aligned with Coca-Cola’s campaign, "It’s Magic When the World Comes Together." We created a custom AR mirror that tracked users’ bodies, allowing them to operate the machine through head movements alone. This feature was optimized for people of all heights and those with limb differences, and rigorously user-tested across the ability spectrum.
The machine offered three unique experiences: a magical hug photo booth, a multiplayer game, and custom vended merchandise.
With over 200 langauges represented at the Summer Games, we designed the machine to be universally engaging, using language-agnostic visuals like symbols, icons, and dynamic feedback to communicate directly with users. We meticulously shaped our design to welcome those with disabilities, ensuring Paralympians and all participants found joy and connection. Our design ethos wasn’t just about providing access; it was about creating a shared moment of celebration and unity for all.
Innovation
Our team overhauled existing Coca-Cola vending hardware with Snapchat’s Camera Kit technology. This powered the custom AR mirror with a gesture-based interface. The AR tech and the vending machine worked in tandem, communicating with each other in real-time.
As users progressed through the gamified experience, the AR interface tracked their actions while monitoring the machine’s stock of beverages and exclusive merchandise. To receive a Coke or custom merch, participants had to team up across 2 different AR experiences. The more time they spent together, the more prizes they could earn, turning the simple act of vending a Coke into a shared, joyful moment.
Real Magic, Real Results
This project wasn’t just about innovation; it was about creating a universal space where people could come together and share something special—whether through a Coke, a hug, or a smile.
