THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/8th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 8th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Wish Writer
The Holiday season is the most critical time of year for Macy's. For the past eight years, Macy's "…

Finalists

Video
finalist
gold honor
Coca-Cola: Dark Iftar "No Labels"
The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…
Video
finalist
gold honor
Orange is the New Black ‘Twas a Night in Litchfield Holiday Video
How do you keep fans buzzing about Orange is the New Black during the holidays?
Video
finalist
silver honor
The Fight for $15 Veteran's Day Video
Nearly half of all Americans make less than $15 an hour, far too little to support a family or p…
Video
finalist
bronze honor
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
Video
finalist
bronze honor
First Haircut
October has become a month saturated with pink. In order to cut through the clutter and open eyes …
Video
finalist
bronze honor
Slurpee Tastes Like...
Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…
Video
finalist
#HatchKids vs. Child Hunger for Unilever Project Sunlight
Child hunger in the United States is a pervasive problem – and a much bigger one than most people m…
Video
finalist
ALDI Cart Smarts with Ben Bailey
ALDI has a different style when it comes to grocery shopping. They do things that might seem a bit …
Video
finalist
American Family Insurance: “Everyone’s Dream Needs a Champion” Signs of Support
American Family Insurance is dedicated to inspiring, protecting, and restoring the most valuable th…
Video
finalist
Glad Press’n Seal Wraps Outside the Lines Around the Home
In a pilot program, the Glad Food Protection team set out to showcase the versatility of its Press'…
Video
finalist
Grit & Grain - The Story of Bourbon County Stout
To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…
Video
finalist
Love Has No Labels
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
Video
finalist
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…
Video
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Video
finalist
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
Video
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Video
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Video
finalist
Saucony Seeker Campaign
In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of…
Video
finalist
Tiny Hamster’s Tiny Tiki Party
With a new product hitting the market, it can be difficult to gain awareness – especially when the …
Video
finalist
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…
Video
finalist
Undercover Budweiser
Despite high brand awareness, 44% of American 21 to 27 year-olds have never tried a Budweiser. The …

Nominees

Video
Plum Organics®: Parenting Unfiltered
The Brand Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this…
Video
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …
Video
#TUMSworthy
All across this great land, people are diving face-first into cheesy, saucy, double bacon-y, delect…
Video
American Family Insurance: 2015 NBA Draft – Get2TheGame
American Family Insurance believes in the integrity and nobility of insurance. Insurance, after all…
Video
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Video
Behind the Scenes: Carnival Vista
Behind the Scenes: Carnival Vista chronicles the manufacturing of Carnival Cruise Line's newest ves…
Video
Burn Trials
This summer Windowseat created its most successful parody video to date to launch a blockbuster par…
Video
Cannes Paddleboard Wellness Moment
In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festiva…
Video
CertaPro Painters 50 Shades of Gray Paint
To capitalize on the ultimate success and newsworthiness of the 50 Shades of Grey movie release, Li…
Video
Drink Up Ashanti
Drink Up is the Partnership for a Healthier America's consumer campaign to encourage people to drin…
Video
Ford Go Further Stories
"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…
Video
Hulu, Casual Season 1
We were presented with a slew of challenges marketing Casual on social media. The show's theme does…
Video
Investigate Fortitude
Through the social media promotion of ancillary video produced around Participant Media's original …
Video
Joan Actually Dating Advice
Zoosk, a leading online dating company, launched the Joan Actually Dating Advice video campaign in …
Video
LG V10 Launch, with Ryan Sheckler
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Video
Lucha Underground: Season One
El Rey Network's breakout hit, Lucha Underground is a hybrid TV series/wrestling promotion that …
Video
MADE for Social
Be it a chef's knife, a felt hat, a wooden drum, or an Technicolor fly that's been painstakingly ti…
Video
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…
Video
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Video
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Video
Meet The Beavoosear
For years, Canadian ex-pats have used Twitter as a means of begging Ruffles to bring All Dressed ch…
Video
Men's Health Social Media Video
The primary objective for Men's Health across all platforms--print, digital, and social--is to prov…
Video
Mustang Speed Dating
Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation fema…
Video
Now We're Newtons
In 2012, after more than 120 years as a fig-centric cookie brand, Fig Newtons decided to finally…
Video
Odes From The Code
We had two very straightforward objectives for this effort: 1) Demonstrate the in-depth tax exp…
Video
Open Letter to World Leaders
In 2015, the UN's climate conference drew world leaders in Paris to adopt a historic climate agre…
Video
RITZ Relives Decades of Rich Family Moments in Facebook 360 Video
Born during the Great Depression, RITZ was originally conceived as a taste of the good life, focusi…
Video
Rally the World - Do it for the Drive
Volkswagen is the leading rally motorsport team, winning all major titles in recent years. However,…
Video
RuffLife
The goal was to create shareable content to generate awareness and encouraged pet owners to spay an…
Video
Shangri-La: A World Of Christmas Warmth Campaign
This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …
Video
Stella Artois: 9 Steps of Artistry
Stella Artois is a beer with over 600 years of Belgian brewing expertise. And when you're built on …
Video
Take My Money, HBO
The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…
Video
That was Epic: Danny MacAskill's Cascadia
Welcome to Cascadia, a breathtaking GoPro original production (the largest EMEA media and athlete p…
Video
The Healthfull® Nom-Nom-Rom-Com
The bread category is riddled with challenges and confusion. Consumers are fickle, have low brand l…
Video
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …
Video
The Martian: “Life in Space”
The objective of "Life in Space" was to gets fans excited and drive action to own Golden Globe a…
Video
Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda
Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences w…
Video
Vloggers & Vagabonds
Circa 39 is a boutique hotel in Miami Beach's thriving mid-Beach neighborhood. The property complet…
Video
WGN America: Salem WitchcraftCut
The objective was to find ways to engage an audience just discovering WGNA's first dramatic origina…
Video
What Perfect Feels Like
Even though the HVAC system is the most important appliance in a home, it frequently goes unnoticed…
Video
Who are you calling a mall walker? These seniors are up for a challenge.
Every two years, more than 10,000 athletes age 50 and up compete in the largest sporting event for …
Video
Xbox Jump Ahead Campaign
The Xbox One is the only place to play the greatest games lineup this year, like Halo 5: Guardians,…
Video
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…