THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/8th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 8th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

Winner

Emerging Platform
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…

Finalists

Emerging Platform
finalist
gold honor
Ex Machina TINDER TURING TEST
Ex Machina is a film that explores the relationships between humans and artificial beings, raising …
Emerging Platform
finalist
bronze honor
Selfie Induced Horror
For the release of the film THE GALLOWS, Warner Bros wanted to gain attention and engagement from …
Emerging Platform
finalist
Fred Water: “Our Flask Runneth Over”
There has always been, and will always be, more pockets than cup holders. Fred Water is designed to…
Emerging Platform
finalist
LinkedIn Proves Importance of Destination Marketing for Philadelphia
Some people don't think of a destination marketing organization (DMO) as a significant contributor …
Emerging Platform
finalist
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Emerging Platform
finalist
Sour Patch Kids’ Singles Awareness Day
Sour Patch Kids had one goal in 2015 - to increase awareness via reach, measured by impressions, am…
Emerging Platform
finalist
The Gallows Scare Test
Our goal was to create an influencer program to generate interest and excitement around the release…

Nominees

Emerging Platform
Nestle Drumstick #FirstDayofSummer Livestream
Drumstick's mission is to spread the carefree spirit of summer. On the brand's most ownable day of …
Emerging Platform
#NonStopLondon Periscope
In the air travel world of growing competition and increasingly discerning consumers, a key object…
Emerging Platform
Another Period: Native Advertisements
Comedy Central wanted a strong television premiere for a new series, Another Period, and wasn't afr…
Emerging Platform
Anthropologie’s Real-time Presence on Periscope
At the very heart of our social media strategy is the desire to develop relationships with our cust…
Emerging Platform
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Emerging Platform
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
Emerging Platform
BMW Periscope Sales Floor
The BMW i3 was experiencing fewer new leads in Q3/Q4 of 2015 due to a lack of a media buy and fewer…
Emerging Platform
Bravo and Oxygen's First-To-Market Partnership Activation with Dubsmash
The objective of partnering with the emerging, buzzy new app, Dubsmash was to create an immersiv…
Emerging Platform
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Emerging Platform
Coors Light Sacks
Coors Light has always been known as humorous and a bit cheeky. April Fools day was an opportunity …
Emerging Platform
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Emerging Platform
Old Spice & Imgur, Make a Smellmitment
Old Spice wanted a way to engage with millennial males with the Smellmitmentcampaign through their …
Emerging Platform
The BMW M2 Live Launch
The M2 is the most anticipated "driver's car" of the year for BMW's greatest fans. Interested drive…
Emerging Platform
The Finals Guinea Pig
Netflix noticed a recurring social conversation that happened during every finals week: students co…
Emerging Platform
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
Emerging Platform
The Wall Street Journal on LINE app
The WSJ's goal in building a presence on the LINE app was to reach the platform's 212 million-plus …
Emerging Platform
Undateable: Live via Periscope
For this season of Undateable, NBC chose to do something that had not been done in decades: air eve…
Emerging Platform
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…
Emerging Platform
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our m…
Emerging Platform
eBay + Imgur = <3
eBay came to us with a very specific, yet complex and exciting challenge. They wanted us to lead…
Emerging Platform
iHeartRadio + Smule Sing! Duet with LeAnn Rimes
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite …