THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

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Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

The Weekly Show with Jon Stewart

Finalist in News & Politics Podcast

Objective

- On Mondays, Jon Stewart hosts ""The Daily Show,"" but on Thursdays, he's back in audience’s ears with ""The Weekly Show,” a podcast that leverages Stewart’s influential platform to host in-depth conversations that matter. With guests ranging from experts and advocates to thought leaders, Stewart explores the challenges, changes, and ideas shaping our world and impacting our culture. 
- The show seeks to strike a balance between addressing urgent issues with the seriousness they deserve while maintaining the honesty and humor that Stewart is known for, making it both thought-provoking and accessible. He moves beyond satire to create a space for nuanced perspectives on critical issues like social justice and climate change, offering listeners valuable insights and a deeper understanding of the complexities we face. 
 

Strategy

"The Weekly Show" is strategically designed to leverage Jon Stewart's unique position and influence to foster meaningful dialogue on critical issues. By going beyond the typical soundbites and superficial discussions, the show provides a platform for in-depth conversations that matter. Key tactics:
- Leveraging Jon Stewart's Credibility: Stewart’s long-standing reputation and dedicated audience provide a powerful platform to reach a wide and engaged listenership. 
- Curating Diverse Guests: Carefully selected guests represent a wide range of perspectives, ensuring a dynamic exchange of ideas and challenging listeners to consider viewpoints they may not typically encounter. This includes not just celebrities, but experts, advocates and thought leaders who are directly shaping policy and public discourse.
- Facilitating In-depth Conversations: The format allows for nuanced and insightful discussions, going beyond surface-level analysis to explore the complexities of critical issues while Stewart provides the necessary humor and inquisitive nature that fuels his guests, delivering candor and passion for subjects that make them more accessible to the listener. 
Jon Stewart's Unique Skillset: Stewart’s experience as a host, interviewer, storyteller, and advocate enables him to attract high-profile guests who might not typically appear on other platforms. His ability to blend seriousness with humor creates an engaging and accessible listening experience.

Results

As a direct result of the objective and its strategic execution, The Weekly Show with Jon Stewart has successfully secured and executed a wide range of impactful interviews with some of the most influential figures today, achieved significant audience growth and enabled his conversations to go beyond the confines of the podcast world. Highlights include:
- High-Profile Guests: ""The Weekly Show"" has secured impactful interviews with some of the most influential figures across various sectors, including Senator Bernie Sanders, Representative Alexandria Ocasio-Cortez, Senator Amy Klobuchar, and entrepreneur Mark Cuban. These conversations provide unique insights into key issues and offer diverse perspectives on the challenges shaping our world.
- Significant Social Media Growth: The show has cultivated a substantial and engaged digital audience, demonstrating the show's ability to reach a broad demographic, including a younger, tech-savvy audience who consume content primarily on social media. The data includes:
    - YouTube Sub: 361K
    - TikTok: 218.K
    - Instagram: 172K
    - Twitter/X: 19K
    - BlueSky: 82.1K
    - Threads: 25.7K
 

Media

Video for The Weekly Show with Jon Stewart

Entrant Company / Organization Name

MTV Entertainment Studios, Paramount Global

Links

Entry Credits