THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

The Take

Finalist in News & Politics Podcast

Objective

The Take is a daily news podcast like no other. Every day, you can tune in to learn about the most critical issues facing the globe. Whether it is the war in Gaza, political upheaval in Bangladesh, or the rise of the far right in Argentina, we strive to tell the stories of those directly affected. Very few podcasts, if any, are genuinely global, like The Take, a feat of its own. And for Al Jazeera’s audience, this is not just news. The voices of the Global South are often overlooked, but we believe in amplifying them, making their experiences seen, heard, and known.

The people who have felt the bombs drop know firsthand what happens when the war starts and doesn’t end. Those are the stories we strive to tell and the people we try to include in every episode.

Strategy

2024 was a big year for The Take. After six years of steady growth, we pushed further. Initially a weekly podcast, then bi-weekly, we now release new episodes daily. But this year, we took an even bolder step—introducing video.

The Take has been available on YouTube for years, but we have been putting out a fully produced video show for the past five months. You can still hear the voices and sounds of people affected by world events across the globe, but now you can see them, too. When it comes to the war in Gaza, you can see the destruction and the faces of the families returning to their homes. When the regime of Bashar al-Assad fell in Syria, we saw families searching for any sign of their loved ones in the notorious Sedenaya prison, where the Assad regime held so many.  When a South Korean adoptee returned to Korea, we saw him, a grown man, burst with joy when a woman on the side of the road offered to make a few phone calls to help in his quest.

Bringing a daily video news podcast to life was a significant undertaking, one that had not been done before. However, we at The Take felt it was essential to share as much as possible about the lives of those who live the news every day. Despite the challenges, including a relatively small staff and the need to merge video and audio production, we persevered. Recreating and learning workflows was a daily challenge, but we couldn’t be prouder of what we’ve achieved. The dedication of our team and the enthusiastic response from our audience reaffirmed our mission.

Results

Every day, we see the direct results of what we bring to our audience. They are highly engaged, and hundreds of YouTube comments are typical. Now that we have ventured into video, our viewers have exceeded our podcast listens by tenfold in some cases. Episodes can also get hundreds of comments, each engaging with what they are watching and the community of viewers watching with them. Most of those comments were very encouraging. “Excellent discussion!” “Independent thinking is refreshing” and “Beautiful interview. Thanks.” But the numbers and even the direct engagement only tell part of the story. The true success of The Take lies in connecting people, allowing them to hear each other's stories and what is happening beyond the headlines. This commitment keeps our audience engaged and connected, and it's the heart of what we do.

Entrant Company / Organization Name

Al Jazeera Digital

Links