In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for brands seeking authentic and enduring consumer relationships. Data proves that influential creators, especially Black creators, play a pivotal role in shaping culture, driving consumer engagement, and influencing both brand perception and purchasing decisions.
With "The Power of Joy: Creator Summit," Disney aimed to celebrate and amplify the voices of 77 Black creators. This unique, insights-driven experience brought together these creators to explore new narratives, engage with Disney leaders, talent, and filmmakers, and forge impactful connections. By intentionally reaching out to these key voices, we cultivated an ecosystem that transcends traditional marketing, fostering genuine relationships that enhance cultural impact and engagement.
Goals included:
By pursuing these objectives, the summit enhanced Disney's cultural relevance and created a community that champions creativity and connection.
