THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

The Black Box of an Arab Intelligence Officer | Atheer

Finalist in News & Politics Podcast

Objective

The episode aims to uncover the untold stories and hidden intricacies of Sudanese intelligence operations, as narrated by Elfatih Erwa, a former Sudanese intelligence officer and national security advisor. By delving into high-stakes geopolitical events—such as Osama bin Laden’s presence in Sudan, the assassination of Muammar Gaddafi, and Sudan’s role in regional conflicts—the episode seeks to:

* Educate listeners on Sudan’s pivotal yet often overlooked role in global and regional politics.

* Demystify intelligence operations by providing firsthand accounts from a key insider.

*Spark dialogue on controversial topics, such as Sudan’s alleged involvement in the Falasha Jewish exodus and its relations with Hamas and Fatah.

Strategy

1. In-Depth Interview Format: The episode features a long-form, immersive conversation with Elfatih Erwa, allowing him to share detailed, behind-the-scenes insights into Sudan’s intelligence activities. This approach creates a sense of authenticity and depth, drawing listeners into the narrative.

2. Focus on High-Impact Stories: By addressing headline-grabbing topics—such as the assassination attempt on Hosni Mubarak and Sudan’s role in Ethiopia’s political shifts—the episode ensures broad appeal while maintaining a strong educational focus.

3. Multimedia Promotion: The episode was supported by a robust promotional campaign across Facebook, Instagram, TikTok, X (Twitter), and YouTube, leveraging short clips, teasers, carousels and engaging visuals to attract a wide audience.

4. Cultural Relevance: The episode taps into the growing interest in African and Arab geopolitical history, positioning itself as a must-listen for audiences curious about the region’s untold stories.

Results

Hikayat Afriqiyah: The Black Box of an Arab Intelligence Officer — Elfatih Erwa exemplifies how the show combines compelling storytelling, strategic promotion, and cultural relevance to create impactful content. By shedding light on Sudan’s intelligence history through a captivating interview, the episode not only educated its audience but also sparked widespread engagement and discussion, cementing its place as a standout piece of digital storytelling.

The episode and its promotional content (110 posts) achieved remarkable success across multiple metrics, solidifying its impact and reach:

Episode Metrics:
* 1.9M Views and Downloads: The episode garnered over 1.9 million views and downloads on YouTube and audio platforms, reflecting its widespread appeal and engagement.
* 62K Engagements: the episode sparked 62,000 interactions, including likes, comments, and shares on YouTube, demonstrating its ability to resonate deeply with audiences.

Promotional Content Metrics:
10M video views across Facebook, Instagram, TikTok, X, and YouTube.
2.3M engagements across Facebook, Instagram, TikTok, X, and YouTube, highlighting its effectiveness in driving audience interaction.
18.6M reached users on Facebook, Instagram, and TikTok, significantly amplifying the episode’s visibility.

Media

Entrant Company / Organization Name

Al Jazeera Digital

Links

Entry Credits