THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

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Strategy & Engagement

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Make it Universal and Rotten Tomatoes Present Seen on the Screen with Jacqueline Coley

Finalist in Lifestyle & Entertainment Podcast

Objective

Seen on the Screen isn’t just another entertainment podcast–it’s an invitation into the stories behind the stories. Hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes, the bi-weekly series takes listeners beyond the screen, uncovering the personal journeys, creative sparks, and unexpected moments that shape the world of film.

This podcast celebrates how film shapes lives—not just for creators, but for all of us as viewers. Each episode brings together directors, cinematographers, composers, and industry insiders for intimate, revealing conversations. Whether it’s Wicked director Jon M. Chu reflecting on how the musical shaped his life, a Universal sound engineer sharing the personal resonance of Moonlight, or The Wild Robot composer Kris Bowers discussing how his experiences influence his work, Seen on the Screen offers an unparalleled look into the art of filmmaking.

The podcast set out to:

With every conversation, the show reinforces one simple truth: movies aren’t just entertainment–they’re deeply personal, shaping how we see ourselves and the world around us.

Strategy

To stand out in the crowded entertainment podcast space, Seen on the Screen took an approach that was equal parts insightful, entertaining, and effortlessly engaging. Rather than feeling like a standard industry interview, each episode was designed to feel like a conversation you were lucky to overhear.

Crafting a Unique Experience:
At the heart of the podcast is Jacqueline Coley, whose deep film expertise and warm, conversational style create an environment where guests feel comfortable sharing personal and surprising stories. Each episode balances humor and heart–through playful games, unexpected questions, and deeply reflective moments, guests reveal the magic behind their craft in a way that feels fresh and authentic.

Diverse Voices & Perspectives:
Seen on the Screen doesn’t just highlight blockbuster directors—it amplifies voices across Universal’s creative ecosystem, from composers to cinematographers, trailer editors to studio executives. This diverse storytelling approach brings listeners closer to the artistry behind entertainment, making the podcast feel both immersive and inclusive.

Production & Engagement Strategy:
To maintain high engagement, the show’s video production, energetic pacing, and strong social strategy ensured each episode lived far beyond its audio form. Viral clips, shareable moments, and engaging discussions helped the podcast extend its reach across platforms, connecting with both casual movie lovers and industry insiders.

Overcoming Challenges
With so many entertainment podcasts in the space, the challenge was standing out. The solution? A format that felt spontaneous, deeply personal, and culturally relevant. Instead of formulaic interviews, Seen on the Screen tapped into the universal love of movies through questions like, “What film changed your life?”—sparking conversations that feel intimate, nostalgic, and completely original.

Results

Seen on the Screen redefined what an entertainment podcast could be—not just a behind-the-scenes look at Hollywood, but a space for voices that deserve to be heard, offering a fresh perspective on the transformative power of storytelling.

Key Achievements

By blending storytelling, humor, and an undeniable love for film, Seen on the Screen became more than just a podcast—it became a space where the entertainment industry feels human again. Whether highlighting rising talents or reflecting on cinematic legacies, the show consistently delivers fresh, compelling, and deeply engaging content.

Seen on the Screen isn’t just about entertainment – it’s about the voices that shape the stories we love.

Media

Entrant Company / Organization Name

We Are Social U.S., Universal Pictures

Links

Entry Credits