THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

Isaac Miller Returns: 100K Bitcoin

Finalist in Single Post or Activation

Objective

2013: Isaac Miller, just a normal guy who lived above a car wash in Minnesota, captures the very moment Bitcoin broke $100 for the first time. He becomes a legend and a beacon of hope in the Bitcoin community.

2024: Bitcoin is FAST approaching $100,000 for the first time.
Coinbase needs a way to celebrate the moment in a way that gets the community cheering.

Strategy

So, we called Isaac.
Thankfully, he was available.

We remade his 2013 video shot-for-shot, but this time for $100,000 instead of $100.


Recreating his bedroom, his iconic movements, and excitement that made the original video unforgettable.

When Bitcoin crossed $100,000, we posted the new video. And the community went wild.

Results

Media

Video for Isaac Miller Returns: 100K Bitcoin

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Entrant Company / Organization Name

Coinbase

Links