Indianness is a non-profit initiative under Knowledge Networks, with a vision of connecting and empowering Indian-origin professionals worldwide. By amplifying the stories of accomplished individuals, we aim to inspire, educate, and foster leadership within the Global Indian Diaspora.
At Indianness, we believe that every story has the power to inspire. Through our carefully curated storytelling approach, we spotlight Indian-origin leaders with great achievements. These stories not only celebrate individual achievements but also cultivate a sense of pride and ambition across the community.
Our ultimate goal is to build a global network that fosters growth, learning, and collaboration while celebrating the contributions of Indian-origin professionals on a world stage. With over 75+ impactful podcasts, Indianness has established itself as a beacon for leadership stories within the Indian diaspora.
Indianness began with a simple idea: to amplify the voices and inspirational life stories of Indian professionals who are shaping industries worldwide.
Our strategy is rooted in accessibility and engagement:
Execution
Challenges and Solutions
1. Engaging a Diverse Diaspora
One of the primary challenges we faced was ensuring broad and meaningful engagement within the diverse Global Indian Diaspora community. With such a wide range of industries and professions and identifying relevant stories that resonate with people across different sectors was initially challenging.
2. Bridging Generational and Geographical Divides
Another challenge was creating content that speaks to the Diaspora's various generational and geographical divides. To address this, we implemented a multi-layered storytelling strategy. Through our podcast, we not only focused on the achievements of leaders but also showcased personal stories of perseverance, overcoming adversity, and cultural adaptation—elements that resonate universally within the Diaspora.
3. Reaching a Global Audience with Local Authenticity
Reaching a global audience while maintaining an authentic, localized touch proved to be complicated. We solved this by utilizing digital platforms, targeted social media campaigns, and strategic partnerships with community organizations globally, creating awareness and encouraging participation across borders.
The impact of Indianness can be measured not only in numbers but also in the meaningful connections it has fostered:
Recognition: Indianness has featured leaders across various fields, amplifying their voices and inspiring future generations to lead and make a mark.
Thought Leadership: By amplifying the voices of Indian-origin leaders, we’ve inspired thousands of professionals, offering relatable success stories that resonate with the community.
Global Reach and Audience Engagement: Indianness has gained 100K+ podcast listeners worldwide, and 40K+ downloads with a consistent year-over-year increase in audience engagement across platforms such as Spotify, Apple Podcasts, and YouTube. This has helped us reach professionals from over 50 countries, building a diverse, engaged community.
Impactful Storytelling: Our podcasts have featured 75+ Indian-origin leaders across various fields, resulting in over 65 media mentions and recognition in prominent industry publications, boosting the visibility of both the leaders and the broader Indian Diaspora community.
Indianness is more than just a platform—it’s an initiative to keep the diaspora community together. By connecting the diaspora and celebrating their life stories achievements we have created a robust ecosystem that supports growth, leadership, and collaboration and inspires the younger generations of the diaspora.
