THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/9th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

From the 9th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Nominees

There’s Playoffs In Every Play
With this work, our goal was to promote the importance of the 2016 NFL Playoffs, and in doing so, …
#CoachMeCowher
Social media's impact on sports television has been huge. Every day, audiences react to their favor…
#ThankYouKobe
Our goal for #ThankYouKobe was to celebrate Kobe Bryant and to encourage fans worldwide to share th…
Barstool Sports
This year the Chernin Group acquired Barstool Sports. Founder, Dave Portnoy appointed Erika Nardini…
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insid…
Brita. Splash Studio.
A 2013 study in the journal Pediatrics showed nearly 80 percent of the food endorsed by top athlete…
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
First NFL Team to Engage Fans Through In-Stadium Snapchat
Stadium display boards are constantly evolving to be more than just a highlight machine or call for…
Football is Family
Despite being America's favorite sport for several decades, the NFL is consistently trying to reac…
Jordan Breakfast Club Training Chatbot
In an effort to connect with elite athletes, Jordan Brand took a page from the history books, looki…
Mamba Day 2016
How do you say goodbye to one of the greatest athletes of all time? Kobe Bryant's iconic NBA career…
Meeting the Moment > Real Madrid Global Champions League Final Campaign
When Real Madrid qualified for its record 11th Champions League final in June 2016 we set out to ca…
Russell Athletic Defends Team Sports With #SettleYourScore
Russell Athletic is a 100-year-old athletic apparel and uniform brand needing a rebirth. Over the l…
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 years…
Thursday Night Football on Twitter
The NFL wanted to offer fans a new touchpoint to consume live football, for free, anywhere. Not onl…
Vinekings
The Minnesota Vikings partnered with award-winning artist Ian Padgham to create unique content in a…
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hun…
Whistle Sports
Whistle Sports is a global sports media company that is re-imagining sports, together with our part…