THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
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Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Becoming Unstoppable 13+Hr Live Virtual Event w/260k+ People Live Host Jamie Kern Lima wGuests Oprah

Finalist in Live Video, Immersive

Objective

260,000+ Women Join Jamie Kern Lima LIVE from their living rooms in a 13+ Hr Live, Virtual Event called Becoming Unstoppable! Jamie, along with guest including Oprah Winfrey, Ellen DeGeneres, Robin Roberts and Maria Shriver joined together to Celebrate Building Self-Worth, Connect in Community and Rising Higher Together! 

Jamie Kern Lima’s history-making virtual event called Becoming Unstoppable broadcast live, virtually into the living rooms of more than a quarter of a million women who joined it live, some in their pajamas, some in sweats, others in full glam and fashion, from all walks of life, all coming together to build self-worth! Right now 80% of girls and women don’t believe they’re enough, 75% of female executives deal with imposter syndrome and 91% of girls and women don’t love their bodies. Jamie Kern Lima is on a mission to change these statistics. And in a sinlge day, leveraging multi-platrofm streaming, social media and in person immersive technology, more than 260,000 women gathered LIVE in their living rooms, joining Jamie to come together and build unshakable self-worth!

Strategy

The never-before-done event, is the result of more than a year of planning, marketing and execution with the vision of leveraging a multiple platforms including YouTube Live Stream, Facebook Live, Instagram, Zoom and more all live simultanrously, along with 20 ft tall and 50 ft wide monitors, allowing for thousands of people's live zoom screens to be broadcast in real time. Inside the live studio, host Jamie Kern Lima, along with an incredible production team ran 12 cameras, and leveraged immersive technology to bring up attendees to interact live during the 13+ hour event. 

Jamie Kern Lima hosted all 13+ hours of the live event, and interviewed 21 guests, some in person in the physical studio, others zooming in, including some of the most iconic women in the world. Jamie shared powerful conversations on the topic of building self-worth, all together live with 260k attendees and guests including Oprah Winfrey, Ellen DeGeneres, Robin Roberts, Maria Shriver, Pastor Sarah Jakes Roberts, Mel Robbins, Dr. Nicole LePera and more! Additional geusts and surprise speakers joined the history-making live event including Jay Shetty, Steven Furtick, Tony Robbins, Ed Mylett, John C. Maxwell, Hannah Brown, Amy Porterfield, Amy Sommerville, Brendon Burchard, Trent Shelton, Mallory Ervin, Lia Valencia Key, Jim Kwik, Bob Goff, Matthew Hussey and more.

Results

The results were barrier-breaking! In the past, most of these speakers on the day are only accessible at high ticket events, that often prohibit so many from attending due to cost, inability to travel, etc. The vision for Becoming Unstoppable was to bring this entire event to every single person who has some self-doubt to destroy and self-worth to build, all for free, right to their living rooms. More than a quater million people got to hear some of the most iconic speakers and thought leaders in the world, for free, and gain tools they can apply to help live their best lives. Jamie also launched her new book WORTHY live at the event, and donated 100% of the book proceeds to Feeding America resulting in the event generaing the donation of more than one million meals, all in a single day. In addition, during the 13+ hour live event, WORTHY hit #1 on all of Amazon and went on to make the New York Times bestseller list for several weeks after. 

The use of multi-platform, live, virtual, immersive technology for Becoming Unstoppable, then inspired and influenced a shift in several other live virtual event strategies across several industiries thereafter. 

Media

Video for Becoming Unstoppable 13+Hr Live Virtual Event w/260k+ People Live Host Jamie Kern Lima wGuests Oprah

Entrant Company / Organization Name

Life is Love

Link

Entry Credits